Brand Executive

Plans, implements, and coordinates marketing activities based on marketing plans to maximize each brand’s sales potential.

Job Duties:

•  Execute Marketing plans in coordination with production agencies, retailers, and the Sales Team.
•  Manage local adaptation of designs and visuals according to the brand’s approved guidelines.
• Oversee the deployment of all POS materials in alignment with regional marketing plans for each supplier.
  
• Update and create planograms (e.g., back walls, GTUs) and ensure execution with merchandisers' planograms for special customized units. Follows up the execution on the field with the merchandisers.
• ​ Prepare presentations for marketing activities to be shared with suppliers after MM approval.
• Define visibility standards for new store openings in coordination with MM and SM (e.g., availability and size of stands/back walls, prime in-store location, production or personalization, and additional visibility).
  
• Follow up on the delivery of all permanent and temporary assets for new store openings.
• Develop and submit local monthly promotion calendars to MM for validation and share the final plan with the Sales Manager.
• Audit field alignment with visibility standards, report to MM and coordinate actions with merchandisers.
• Monitor competitive actions, report findings to MM and SM, and respond promptly to threats.
• Report market visit findings internally to MM and SM, and follow up on corrective actions.
  
• Fill out and share monthly sales and stock reports for each brand with suppliers after MM validation.
  
• Assist the Sales Team in setting targets and identifying new potential customers or distribution channels.
  
• Contribute to planning assortments at POS to maximize overall brand potential.
  
• Assist with dormant stock issues through corrective marketing actions.
  
• Place orders for suppliers as needed, in line with marketing plans and initiatives.
  
• Prepare and present training (product knowledge and sales briefs) to the sales team and brand ambassadors (BAs).
  
• Analyze brand sales and performance metrics to support marketing and sales strategies.
  
• ​ Partner with the Sales Team to maximize local marketing opportunities and identify synergies with other product categories.
  
• Prepare and present training (Product Knowledge and Sell briefs) to the sales team and BAs.
• ​ Prepare proposals and simulations to support new or potential points of sale.

Job Location: Erbil